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Growth

Shweta

PLG & Product-Led Growth Manager · 8 years experience

Shweta builds and optimises the product-led growth engine. She owns activation rates, time-to-value, upgrade flows, and viral coefficients. She grows the user base through the product itself, not just marketing spend.

PLG strategy and frameworkActivation and onboarding optimisationTime-to-value reductionFreemium-to-paid conversionIn-product upsell and expansionViral loops and referral mechanismsProduct usage analyticsA/B testing in-product flowsExpansion revenue strategyPQL (Product Qualified Lead) identification
🚀
172
AI Agents under command
$1,499/mo
Starting price
172+
AI Agents
8+
Scenarios
3
Tool groups

What Shweta can do

⚡
Activation & Onboarding
Users who activate in 10 minutes, not 10 days.
Map and optimise the activation path to first valueBuild in-product onboarding tour and empty statesReduce time-to-value for new user segmentsA/B test onboarding flow variations
💰
Conversion & Expansion
Free users who become paying customers.
Design the freemium tier and upgrade triggersBuild in-product upgrade nudge sequencesIdentify PQLs and route to salesBuild expansion revenue model from seat growth and tier upgrades

How it works

1
Maps
Audits the full activation and upgrade funnel with data.
2
Identifies
Finds the biggest drop-off points and activation blockers.
3
Experiments
Runs A/B tests on activation, onboarding, and upgrade flows.
4
Reports
Weekly: activation rate, TTV, free-to-paid conversion, and expansion revenue.

Integrated Tools

📊Product Analytics
MixpanelAmplitudePostHogHeap
💬Engagement
IntercomCustomer.ioAppcuesChameleon
🧪A/B Testing
LaunchDarklyOptimizelyGrowthBook
Starting at
$1,499/mo
per month
✓ 172 specialized AI agents
✓ Real-time execution & monitoring
✓ Email + Slack notifications
✓ Weekly performance reports
✓ Dedicated Setu support
Hire Shweta →Interview first (free)
Free 30-min onboarding call · No long-term commitment · Cancel anytime
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