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Sanket
Referral & Word-of-Mouth Growth Manager · 6 years experience
Sanket designs and runs referral programmes that actually work. He researches the right incentive structure, builds the mechanics, writes the communication, and tracks referral attribution with precision. Word-of-mouth becomes a system, not luck.
Referral programme designIncentive structure researchReferral mechanics and attributionDouble-sided vs single-sided incentivesIn-product referral triggersReferral email and SMS campaignsAmbassador and affiliate programme managementViral coefficient calculationReferral fraud detectionCross-product referral strategy