Setu
AI Operations Control Plane

Turn messy workflows into managed AI operators.

Describe what is breaking in your business. Setu maps it to the right AI agent system, shows the tools required, tests it in a sandbox, and launches with approvals and monitoring.

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Built for real business operations Production-controlled workflows Human-monitored agents
INUSCA
Trusted by RevOps, Finance, Support and Compliance teams across the US
setu · ai console live
Input · problem statement
AI reasoning layer
analyzing
Detected workflow
Revenue Operations Command Agent
Sub-agents
CRM Hygiene Agent
Stale Deal Rescue Agent
Follow-up Drafting Agent
Forecast Risk Agent
Manager Escalation Agent
Systems involved
✓
CRM
Email
Calendar
Slack / Teams
Call transcripts
LLM
Default mode
✓
Draft + approval
Actions prepared
✓
Identify stale deals
Draft follow-ups
CRM cleanup tasks
Flag forecast risk
Alert sales managers
Expected outcome
✓
$ pipeline protected
Hours saved
Risks flagged
Why Setu

Setu is the operating layer between AI agents and real business workflows.

Most tools help you build automations. Setu helps you safely operate AI agents across teams, systems, approvals, and outcomes.

AI + workflow architecture

Senior AI architects map the workflow, systems, risks, and approval rules before anything goes live.

Built for complex operations

Multi-step, multi-system processes across CRM, email, support, finance, ops, compliance, and internal tools.

Managed beyond launch

Setu monitors, maintains, and improves the agent after rollout — not just during implementation.

Outcome accountability

Track pipeline protected, tickets resolved, invoices matched, evidence collected, vendors onboarded, and hours saved.

How Setu Works

From problem to governed agent system — safely.

Setu maps the workflow, tests it in a sandbox, launches with approvals, and expands autonomy only after reliability is proven.

01

Describe the workflow

Tell us what is breaking across your tools, teams, and approvals.

02

Get the agent blueprint

Setu maps the agent system, required tools, risks, approval rules, and rollout path.

03

Run a sandbox

Test the agent on sample or historical data before it touches production.

04

Launch with approvals

Start in draft/review mode, then expand autonomy only after reliability is proven.

Agent Operations Controls

Built for agent operations, not agent experiments.

Setu gives every AI operator the controls it needs before touching production: ownership, permissions, policies, approvals, cost visibility, monitoring, and outcome tracking.

Agent Passport

Every agent has an owner, lifecycle stage, connected tools, permissions, approval rules, cost cap, and audit history.

Sandbox Lab

Test the agent on sample or historical data before it touches production.

Policy Guardrails

Define what the agent can read, draft, update, send, or escalate.

Approval Queue

Humans approve high-risk actions before they run. Edit, approve, reject, or request Setu review.

Cost Controls

See expected usage, AI/model cost, third-party API cost, managed fee, caps, and pause thresholds.

Run Logs & Audit Trail

Every action is logged, reviewable, and traceable.

Outcome Dashboard

Track pipeline protected, tickets resolved, invoices matched, evidence collected, vendors onboarded, and hours saved.

Agents earn autonomy. They do not get it by default.

What We Build

Flagship AI Operators

Process-agent systems for revenue, support, finance, operations, and compliance.

Built from a 5,000-agent opportunity map and curated into enterprise-ready process-agent offers.

Revenue Operations Command Agent

Fix CRM hygiene, stale deals, missed follow-ups, and forecast risk.

CRM hygieneStale dealsFollow-up draftsForecast risk
View Blueprint

Customer Support Resolution Agent

Triage tickets, draft responses, escalate high-risk cases, and surface knowledge gaps.

Classify ticketsDraft repliesEscalate riskTrack CSAT
View Blueprint

Finance Close & Reconciliation Agent

Match invoices, payments, and statements while flagging exceptions with audit-ready trails.

Match paymentsFlag exceptionsApproval queueAudit trail
View Blueprint

Pipeline & Follow-up Recovery Agent

Detect missed follow-ups, create drafts, and keep sales activity moving.

Detect signalDraft follow-upAlert ownerTrack SLA
View Blueprint

Executive Operations Intelligence Agent

Generate leadership briefs from revenue, support, finance, and operations data.

Aggregate KPIsDetect trendsSummarize risksPush report
View Blueprint

Procurement & Vendor Ops Agent

Manage vendor onboarding, renewals, approvals, SLAs, and document collection.

Onboard vendorTrack renewalsRoute approvalsSync docs
View Blueprint
Surface area

Works across the stack you already use.

Setu agents operate across your existing tools — not inside another workflow builder.

CRM
Email
Calendar
Slack / Teams
Support desk
Finance / ERP
Documents / Drive
Internal tools / APIs
Phone / SMS
Website forms
Ads
WhatsApp
Replaces

Manual work becomes governed agent work.

Setu turns repetitive, cross-system coordination into monitored workflows with approvals, logs, and human fallback.

Manual follow-ups
→ Drafted and tracked by agent
Missed risks
→ Flagged before they become expensive
Disconnected tools
→ Orchestrated through one workflow
Repetitive admin
→ Routed, summarized, and monitored
Use Case · Scenario

CRM is messy. Follow-ups are missed. Forecasts are unreliable.

Same problem. Three approaches. One clear winner.

Scenario inputs
CRM records
Email activity
Calendar meetings
Call transcripts
Slack / Teams alerts
Revenue Operations Command Agent
Governed · Managed
  1. Detects stale deals
    Finds deals with no next step, no recent activity, or close dates at risk.
  2. Cleans CRM hygiene gaps
    Flags missing owners, next steps, close dates, stale stages, and incomplete notes.
  3. Drafts follow-ups
    Creates personalized follow-up drafts for reps to review before sending.
  4. Flags forecast risk
    Identifies deals that are likely overstated or under-supported by activity.
  5. Alerts managers
    Surfaces high-risk deals and missed SLAs in Slack or Teams.
  6. Creates executive visibility
    Generates a weekly revenue risk brief for leadership.
$
pipeline protected
hrs
hours saved
!
risks flagged
DIY tools
Zapier · scripts · spreadsheets
  • Brittle logic
  • No forecast intelligence
  • No approval workflow
  • No managed monitoring
  • Someone still babysits it
Result: leaks at every step — and someone still has to babysit it.
Agencies
Project-based · handoff
  • Slow turnaround
  • Limited iteration
  • No ongoing monitoring
  • Weak operational ownership
Result: a one-time build that drifts the moment your workflow changes.
Impact

Operational outcomes, not vanity metrics.

Up to 70%
less manual coordination
Up to 80%
faster response loops
More qualified opportunities recovered
Clearer reporting and faster decisions

Actual results depend on workflow complexity, systems connected, approval rules, and rollout scope.

Who it's for

Who Setu is built for

For teams with important workflows spread across too many tools, handoffs, approvals, and spreadsheets.

RevOps & Sales

CRM hygiene, stale deals, missed follow-ups, routing, forecast risk.

Customer Support

Ticket triage, reply drafts, escalations, knowledge gaps, SLA risk.

Finance & Accounting

Reconciliation, invoice matching, payment exceptions, close support.

Operations & Procurement

Vendor onboarding, renewals, approvals, document collection, SLA tracking.

Compliance & Legal

Evidence collection, security questionnaires, policy exceptions, audit packets.

Executive Teams

Daily briefs, KPI summaries, business risks, cross-functional visibility.

If your workflow touches 3+ systems and needs human judgment, Setu is probably a fit.

Pricing · Engagements

Start with a blueprint. Scale into managed production.

Setu does not deploy agents blindly. Every rollout starts with a blueprint, sandbox, approval rules, and monitoring.

Instant Agent Blueprint

Free

Get a recommended agent system, required tools, approval mode, risk level, and rollout path.

  • Problem-to-agent mapping
  • Required systems
  • Approval mode
  • Risk level
  • Estimated rollout path
Get Instant Agent Blueprint

Workflow Blueprint

$1.5k – $10k

For teams that want a detailed implementation plan before build.

  • Process map
  • Systems map
  • Agent architecture
  • Risk review
  • ROI model
  • Implementation plan
Book Workflow Audit
Recommended

Approval-Based Pilot

$10k – $50k

Test the agent in sandbox or limited production with humans in the loop.

  • Sandbox or limited production
  • Human approvals
  • Monitoring
  • Test cases
  • Success metrics

Managed Production

Custom

Full rollout for complex, multi-system workflows with ongoing support.

  • Production deployment
  • Monitoring and support
  • Audit logs
  • Optimization
  • SLA options

Most teams start with one workflow, prove value in a sandbox or pilot, then expand into additional agent systems.

Agent Blueprint

Get your agent blueprint

Answer a few questions and Setu will map your workflow to the right agent system, required tools, approval mode, and rollout path.

Inputs
What problem are you trying to solve?
Business function
Number of systems involved
Channels involved
AI involvement
Monitoring level
Blueprint
Fill in the inputs and Setu will recommend the right agent system, required tools, approval mode, and rollout path.

See what AI operator your business needs.

Setu maps your workflow to a governed agent system with sandbox testing, approvals, and managed rollout.

Get Instant Agent Blueprint Book Workflow Audit
Free Workflow Audit

Get your free workflow audit

A 30-minute strategy call. We map one workflow, identify the right AI operator, and show what a sandbox or pilot would look like.

No obligation. Just clarity.
Book Workflow Audit
Sumeet@setuagents.com
Book Workflow Audit